The Invest in Tomorrow Coalition (ITC) raised $20 million for an attack-ad campaign that helped oust five Republican primary candidates who backed repeal of Inflation Reduction Act clean-energy incentives — including the solar Investment Tax Credit that gives the PAC its name.

ITC's primary-season record stands at five for five. The group's largest single outlay, a $2 million campaign against Rep. Andy Ogles, drove Ogles to a loss of more than 6 points on August 6. A $1 million buy in South Carolina pushed Rep. Ralph Norman out of the Senate primary field on June 9. Darline Graham — sister of Sen. Lindsey Graham — went on to beat Norman by 5 points in the runoff.

What does the coalition actually do?

ITC does not campaign on climate. Its ads run on Fox News, Truth Social, and Rumble, attacking targeted Republicans for insufficient loyalty to President Donald Trump.

Founder Tom Matzzie formed the PAC after Congress passed the One Big Beautiful Bill Act in 2025 with broad Republican support, axing a decade of clean-energy tax incentives. He assembled it with crypto investor Chris Larsen and former Sierra Club executive director Michael Brune. The acronym ITC deliberately mirrors the now-defunct solar Investment Tax Credit.

The PAC says it has raised $20 million and plans to spend up to $30 million by November. Conservative primary audiences consume news through a small, ideologically aligned media footprint, allowing ITC to saturate its targets with relatively modest buys. Matzzie told reporters the group rigorously tests ad messages before deploying them.

Why is the recycling and clean-energy supply chain paying attention?

Solar, wind, and batteries now account for an estimated 93% of all new U.S. power plant capacity coming online this year — a figure cited by Amped, a separate initiative launched in May by cleantech executive Steve McBee to mobilize clean-energy professionals for political engagement.

Those deployments drive the build-out of associated supply-chain infrastructure, from cell and module production to end-of-life handling, that operators are still scaling. The IRA's manufacturing and processing credits underwrote a portion of that capacity; their repeal reshapes project economics across the chain.

Major trade groups have stayed clear of ITC's combative posture. Tim Pawlenty, president and CEO of the Solar Energy Industries Association, told Canary Media his group's job is making more friends, not more enemies. McBee argues the industry remains outside the cultural zeitgeist and has underplayed its political hand.

What is the next test for the strategy?

ITC entered its first Democratic primary this month with attack ads against Rhode Island Gov. Dan McKee, who was trailing his challenger in an Emerson College poll released last week after blaming renewable mandates for the state's affordability problem.

Matzzie frames each win as converting opponents into a costlier target. "Are we strong or weak? Are we someone that people can hurt without consequences?" he said of the clean energy industry's political standing. Ogles, after losing, acknowledged the intent on a radio interview: "They literally are trying to make an example out of me to try to strike fear in other Republicans."

Matzzie declined to detail general-election plans. The milestone to watch: whether September primaries and the November ballot produce a clean-energy voting bloc large enough to deter further erosion of IRA provisions that recyclers, cell producers, and renewable developers had been counting on through 2030.